Fine art photography refers to photographs that are created in accordance with the creative vision of the photographer as artist. Fine art photography stands in contrast to photojournalism (which provides visual support for news stories, mainly in the print media) and commercial photography (the primary focus of which is to advertise products or services).
Lifestyle photography is a style of photography which aims to portray real-life situations in a controlled setting. Lighting is bright, airy and natural-looking. There are many commercial applications including magazine editorial and advertising usage.
Processing your images afterwards can be almost as important as taking the images; if the light wasn’t quite right, then it can be fixed to a certain extent at the end, so with most of my images there is always at least a small degree of processing, be it tweaking the white balance, boosting colours, or cropping. My work-flow usually goes something like this: Import images, erase dust spots, remove noise, increase exposure if necessary, tweak white balance, colour boost/change contrast if necessary/fill light (my most used function), and sharpen. You’ll probably find you may spend as much time processing as you do taking the pictures themselves.
The Mini is a small car that was made by the British Motor Corporation (BMC) and its successors from 1959 until 2000. The original is considered a British icon of the 1960s, and its space-saving front-wheel-drive layout (which allowed 80% of the area of the car’s floorpan to be used for passengers and luggage) influenced a generation of car-makers. The vehicle is in some ways considered the British equivalent to its German contemporary, the Volkswagen Beetle, which enjoyed similar popularity in North America. In 1999 the Mini was voted the second most influential car of the 20th Century, behind the Ford Model T.
This distinctive two-door car was designed for BMC by Sir Alec Issigonis. It was manufactured at the Longbridge and Cowley plants in England, the Victoria Park / Zetland British Motor Corporation (Australia) factory in Sydney, Australia, and later also in Spain (Authi), Belgium, Chile, Italy (Innocenti), Portugal, South Africa, Uruguay, Venezuela and Yugoslavia. The Mini Mark I had three major UK updates: the Mark II, the Clubman and the Mark III. Within these was a series of variations including an estate car, a pickup truck, a van and the Mini Moke—a jeep-like buggy. The Mini Cooper and Cooper “S” were sportier versions that were successful as rally cars, winning the Monte Carlo Rally four times from 1964 through to 1967, although in 1966 the Mini was disqualified after the finish, along with six other British entrants, which included the first four cars to finish, under a questionable ruling that the cars had used an illegal combination of headlamps and spotlights. Initially Minis were marketed under the Austin and Morris names, as the Austin Seven and Morris Mini Minor, until Mini became a marque in its own right in 1969. The Mini was again marketed under the Austin name in the 1980s.
Colorful stacks of vegetables drizzled with rich sauces on a clean white plate with glistening table settings – you know the shots.
Treat the food you’re photographing as you would any other still life subject and ensure that it is well lit.
Pay attention not only to the arrangement of the food itself but to the context that you put it in including the plate or bowl and any table settings around it.
3. Be Quick
Food doesn’t keep it’s appetizing looks for long so as a photographer you’ll need to be well prepared and able to shoot quickly after it’s been cooked before it melts, collapses, wilts and/or changes color.
4. Style it
The way food is set out on the plate is as important as the way you photograph it. Pay attention to the balance of food in a shot (color, shapes etc) and leave a way into the shot (using leading lines and the rule of thirds to help guide your viewer’s eye into the dish).
5. Enhance it
One tip that a photographer gave me last week when I said I was writing this was to have some vegetable oil on hand and to brush it over food to make it glisten in your shots.
6. Get Down Low
A mistake that many beginner food photographers make is taking shots that look down on a plate from directly above.
Really focusing in upon just one part of the dish can be an effective way of highlighting the different elements of it.
Having steam rising off your food can give it a ‘just cooked’ feel which some food photographers like.
Various artists may create or develop specific parts of an art piece or scene; but a sole art director unifies the vision. In particular, the art director is in charge of the overall visual appearance and how it communicates visually, stimulates moods, contrasts features, and psychologically appeals to a target audience. The art director makes decisions about visual elements used, what artistic style to use, and when to use motion.
One of the most difficult problems that art directors face is to translate desired moods, messages, concepts, and underdeveloped ideas into imagery. During the brainstorming process, art directors, coworkers, and clients are engaged in imagining what the finished piece or scene might look like. At times, an art director is ultimately responsible for solidifying the vision of the collective imagination while resolving conflicting agendas and inconsistencies between the various individual inputs.
The team usually works together to devise an overall concept (also known as the “creative” or “big idea”) for the ad, commercial, mailer, brochure, or other advertisement. The copywriter is responsible for the textual content, the art director for the visual aspects. But the art director may come up with the headline or other copy, and the copywriter may suggest a visual or the aesthetic approach. Each person usually welcomes suggestions and constructive criticism from the other. Ideally, the words and visual should not parrot each other; each should enhance or enlarge the other’s meaning and effect.
This is not to say that marketing sense is not important. The ability to develop concept to make the product/service that is advertised interesting is one of the qualities that separates an art director from a graphic designer. The two professions overlap in what is known as communication design, with individuals fulfilling both roles at the same time or alternating between roles. Although a good art director is expected to have graphic design judgment and technical knowledge of production, it may not be necessary for an art director to hand-render comprehensive layouts (or even be able to draw), now that virtually all but the most preliminary work is done on computer.
Consumer electronics include electronic equipment intended for everyday use. Consumer electronics are most often used in entertainment, communications and office productivity. Radio broadcasting in the early 20th century brought the first major consumer product, the broadcast receiver. Later products include personal computers, telephones, MP3 players, audio equipment, televisions, calculators, GPS automotive electronics, digital cameras and players and recorders using video media such as DVDs, VCRs or camcorders. At the turn of the 21st century, the global consumer electronics industry is mainly dominated by Japanese, South Korean, Taiwanese, and American companies. Increasingly, these products have become based on digital technologies, and have largely merged with the computer industry in what is increasingly referred to as the consumerization of information technology.
Go hard or go home!